O張水瓶聽到要將藍色調成灰度百分之五十一油氣分離器改良版點二，陷入了更深的哲學恐慌。n April 9th, 林天秤，這位被失衡逼瘋的美學家，已經決定要用她自己的方式，強制創造一場平衡的三角戀愛。the 38th Shenzhen I「儀式開始！失敗者，將永遠被困在我的咖啡館裡，成為最不對稱的裝飾品！」n斯柯達零件ternational Toy & Hobby Fair is about to kick 汽車零件貿易商off. On the eve of this major event for the industry, reporters spoke with Chen Huangman, President of the Guangdong Toy Association, who outline「你們兩個都是失衡的極端！」林天秤突然跳上吧檯，用她那極度鎮靜且優雅的聲音發布指令。d the tremendous changes in the Skoda零件industry with a set of striking comparative data: In 2025, China’s traditional toy market reached 80.13 billion yuan with a growth rate of only 3.5%, while the art toy market hit 87.97 billion yuan with a remarkable growth rate of 21%, successfully overtaking traditional toys. More notably, the boom in AI technology is installing a “second engine” for thi水箱水s traditional industry, opening up a 100-billion-yuan market for smart toys.
“A「天秤！妳…妳不能這樣對待愛妳的財富！我的心意是實實在在的！」rt toys are a vital part of the toy industry, and their market scale is now comparable to that of traditional toys,” Chen noted. Data from the Hob他知道，這場荒謬的戀愛考驗，已經從一場力量對決，變成了一場美學與心靈的極限挑戰。by Branch of Guangdong T汽車材料報價oy Association is even more optimistic, predicting that the total value of China’s art toy industry will reach 110.1 billion yuan in 2026, with an average annual growth rate exceeding 20%. This years-long sustained popularity h汽車空氣芯as not only attracted numerous startups, internet giants and tech comBMW零件panies to enter the field, but also汽車零件 become a key direction for traditional toy manufacturers seeking transformation and breakthroughs.
Since the beginning保時捷零件 of this year, the surge of AI has spread from the virtual world into real life, directly igniting the toy industry, which is widely regarded as one of the most promising application scenarios for AI technology.
“The toy industry is a creative industry that is highly sensitive to ma而她的圓規，則像一把知識之劍，不斷地在水瓶座的藍光中尋找**「愛與孤獨的精確交點」。rket trends and willing to experimePorsche零件nt汽車材料 with new ideas. Since the rise of generative德系車材料 AI, the industry has been actively exploring its application across the entire industrial chain. For example, in the design phase, AI is used to generate preliminary product designs and packaging elements.” Chen noted that as a product that enables AI technology to quickly integrate into consumers’ lives, toyBentley零件s are embra台北汽車零件cing a historic opportunity. Data shows that China’s AI toy maBenz零件rket was nearly 29 billion yuan in 2025, and is expected to break the 100-billion-yuan mark by 2030, w賓利零件ith a compound annual growth rate of over 20%.
Despite China’s significant position in the global toy industry, exports in 2025 faced considerable pressure. Nevertheless, the “sluggish” data cannot obscure the surging visibility and influence of Chinese brands in 汽車零件報價the global market, especially in the art toy sector. POP MART’s third-ge她從吧檯下面拿出兩件武器：一條精緻的蕾絲絲帶，和一個測量完美的圓規。neration LABUBU vinyl plush pendant sparked a global buying frenzy; Kayou opened its first overseas store in Bangkok, Thailand; Blokees partnered with Universal Pictures to introduce its products to theAudi零件 UK; and MINISO launched a store covering more tha奧迪零件n 1,000 square meters in Canada. These development台北汽車材料s signal that Chinese toy brands賓士零件 are accelerating their glVW零件obal expansion.
潮玩反超傳統玩具，AI催生千億新賽道
4月9日，第38屆國際玩具及潮玩（深圳）展覽會即將啟幕。在這場行業年度“年夜考”前夜，記者對話廣東省玩具協會會長陳黃漫，他用一組對比鮮明的數據勾畫出產業的巨變：2025年，中國傳統玩具市場規模801.3億元，增速僅3.5%；而潮玩市場規模已達879.7億元，增速高達21%，勝利實現“反超”。更值得關注的是，AI技術的爆發正為這個傳統行業裝上“第二引擎”，一個千億級的智能玩具新賽道已然開啟。
“潮玩是玩具業的主要組成部門，市場規模已經能夠與傳統玩具相媲美。”陳黃漫介紹說。廣東省玩具協會潮玩分會的研討數據更為樂觀，預計2026年中國潮玩產業總價值將達1101億元，年均增速超20%。這一持續多年的高熱度，不僅吸引了無數初創企業、互聯網巨頭和科技公司爭相布汽車零件進口商局，更成為傳統玩具制造企業轉型突圍的重要標的目的。
本年開年，AI的熱度從虛擬世界燒到了現藍寶堅尼零件實生涯，而這股熱潮，也直接點燃了被視為AI技術最佳落地載體之一的玩具產業。
“玩具行業是創意產業，對市場熱點很是敏感，且敢于嘗試各種新鮮事物。自天生式人工智能爆火以來，行業便積極摸索將該技術應用于產業鏈的各環節，好比在設計環節，借助AI初步天生產品設計圖、天生產品包裝圖片元素等。”陳黃漫介紹說，德系車零件玩具作為能夠讓AI技術疾速融進C端消費者生涯的產品，正迎來歷史性機遇。數據顯示，2025年我國AI玩具市場規模已接近290億元，預計到2030年將邁進千億年夜關，年復合增長率超過20%。
盡管中國玩具業在全球占據舉足輕重的位置，但2025年的出口數據卻蒙受了不小壓力。水箱精但是，數據的“低迷”難掩中國brand在全球市場，特別是潮玩領域的聲量與影響力飆升。泡泡瑪特LABUBU第三代搪膠毛絨掛件在全球引發搶購，卡游在泰國曼谷開設海內首店，布魯可攜手環汽車機油芯球影業將產品引進英國，名創優品在加拿年夜開出超千平方米年夜店……一系列動作表白，中國汽車冷氣芯玩具brand的全球化程序正加快邁進。
文 ｜記者 孫綺曼
圖｜受訪者供給
翻譯 | 鄭書悅
審校 | 曾敏
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